The launch of the 3rd generation Toyota Yaris adds chapter to the model's ongoing European success story. Over the last decade, the Yaris has consistently enjoyed a share of been contributor to in Toyota sales throughout Europe, boosting the image and a key pillar of the company's European operations.
The new Toyota Yaris compete B-segment - with a share of market, equating to some million sales - remains sales arena of automotive market. This is currently dominated by petrolengined vehicles, represent thirds of .
Over the years, fragmentation has accelerated the B-segment, the introduction of an increasing diversity model the SUV and B-MPV. Nonetheless, representing of total sales, the hatchback remains the segment's , and best-selling, bodystyle. With the continued increase in fuel and CO2 taxation levels instigating downsizing by customers from segments, B-segment sales are expected stable immediate future.
